Shopfair Supermarkets (A) Harvard Case Solution & Analysis

Vice president of marketing for the leading supermarket chain in the major cities of the region have to plan their strategy for 1981 in light of the increasing competition shop warehouse. Considers relationships with major manufacturers that supply warehouse stores with goods trade. "Hide
by John A. Quelch Source: Harvard Business School 17 pages. Publication Date: June 1, 1981. Prod. #: 581158-PDF-ENG

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