Liza Davis and the Bargain Hunting Customer Harvard Case Solution & Analysis

Liza Davis, a fashionable women's fashion merchant, is recovering from lower demand and global downturn. Should the corporation aim the fast increasing bargain huntsman section or grip the line on price discounts to keep its brand image? Customer profitability computations show that the buy hunting customer loses money - does that mean the company should ignore this customer in favor of total-price shoppers?

PUBLICATION DATE: September 09, 2010 PRODUCT #: 111040-HCB-ENG

This is just an excerpt. This case is about FINANCE & ACCOUNTING

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