This case introduces some real-world complexities into a transport pricing decision. Market price works when there is an unmistakable market price, but in this instance, it is undecided that the two jobs are the same, which means that the prices might legitimately differ.
The case also contains some behavioral problems that are significant.
PUBLICATION DATE: March 25, 2013 PRODUCT #: TCG261-HCB-ENG
This is just an excerpt. This case is about FINANCE & ACCOUNTING
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