GoodGuide, high-tech start-up company founded by the University of California at Berkeley professor Dara O'Rourke is in a critical transition. Venture capital-financed company has yet to find a business model to monetize a very promising product that provides consumers and producers with information on the stability of the product. "Hide
by George Serafeim, Robert G. Eccles, Tiffany A. Clay Source: Harvard Business School 15 pages. Publication Date: September 7, 2011. Prod. #: 112031-PDF-ENG
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