Assistant Treasurer at JC Penney is looking at various alternatives to finance $ 2.5 billion expansion of the store and modernization program. The case is a list of different ways / capital markets issues for this funding. Designed to be used as an introduction to capital markets. "Hide
by Scott P. Mason, William Allen Source: Harvard Business School 6 pages. Publication Date: December 19, 1985. Prod. #: 286048-PDF-ENG
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