Lilliputian Systems Case Solution
Ken Lazarus, CEO of Lilliputian Systems, was delighted about the marketplace capacity for the business's inaugural item, a portable battery charger for individual electronic devices that did not need a wall outlet. The "Mobile Power System" (MPS) enabled customers to basically bring around their own little source of power that produced lasting electrical energy from fuel cartridges-- similar to possessing a "plug in your pocket." The butane fuel cells utilized in the MPS were little, safe, and recyclable; testimony to the exceptional technological innovation that made up the basis for the business. The hanging over concern was the best ways to market the MPS: who would purchase it and at exactly what rate?
This is just an excerpt. This case is about Business
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