Lemon Tree Hotels: Opening Doors For Everyone Case Study Solution
Apart from these factors, technological hurdles are also there. For this purpose, the office software needs to be designed according to the hotel needs because an unspecified software according to the hotel need will create the problems which it is already creating ultimately a rapid increase in hotel’s overall cost which lead to a decrease in profits for the hotel year-end.
As known that the overall strategy was based on increasing the PwD strength from 120 to 130 employees to 250 employees within 1 year. The traineeship model was developed for people with intellectual disabilities with the provision of training and developing their skills and train the team of hotel’ operations related to how to train and engage people withDown syndrome. It is viable for Lemon Tree to pursue the objective of having ODI employees represent 45 percent of all employees because of the long term strategic action of a socially inclusive organization.
ODI restriction to 25 percent:
A significant increase in the share of ODIs to about 45 percent as a proposed initiative approach of the organization tends to influence the growth of the organization triggered by many factors and difficulties. As the growth of an organization is completely dependent on the efficient performance of the employees; thus, the key issues might arise include low exposure, poor response, constrained intellectual capacity, and inability to provide complete support. From Exhibit 1, although there has been a significant increase in persons with disability i.e. about 13 percent of all the total employees. Comparatively, healthy individuals are far more. (PTI, 2019)
Thus, restricting the share of ODIs to 25 percent is considered beneficial for both the management and growth of the organization and economy. This is based on the notion that a large proportion of ODIs would negatively influence the employment rate in the country which is known to influence economic growth. The number of able individuals will remain high in comparison to the disable ones because of the advanced use of technological approaches that assists the individuals for early detection and treatment of their medical problem such as Down’s syndrome which can be detected before birth. (Wong, 2016)
Impact of PwD initiative on employees and customers:
The PwD initiative would negatively impact the Non-ODI employees of the company in a way that the employees might be reluctant and hesitate to avail themselves of the employment opportunity at Lemon Tree. It is mainly due to the perception that the company only seeks out disabled people. In a consequence, there would be a reduction in job applications from Non-ODI employees. Furthermore, the customers would feel difficulty while communicating with the ODI employees or staff because the employees could not understand what the customers are trying to say due to which the customers would need to repeat the information. In addition to this, it would be challenging for the customers and employees to understand each other. The communication barriers and difficulty in understanding of message would be the biggest threat when ODI employees would be dealing with the customers of the company, due to which there is a likelihood that the customer retention rate would reduce to some extent.
Devise Strategy to Achieve the Target
The PwD initiative would negatively impact the Non-ODI employees of the company in a way that the employees might be reluctant and hesitate to avail themselves of the employment opportunity at Lemon Tree. It is mainly due to the perception that the company only seeks out disabled people. In a consequence, there would be a reduction in job applications from Non-ODI employees.
A significant increase in the share of ODIs to about 45 percent as a proposed initiative approach of the organization tends to influence the growth of the organization triggered by many factors and difficulties. As the growth of an organization is completely dependent on the efficient performance of the employees. After knowing these types of factors that are affecting the success of the hotel, a devised strategy would be to introduce the incentives and other benefits for the employees of the hotel to motivate them and to increase the effectiveness of their work. Along with that, the hotel should introduce family incentives such as family medical allowance or reimbursement, etc.
In addition to this, the hotel should introduce some loyalty programs which increase the loyalty of employees from the hotel along with that this strategy will attract the new employees. Apart from that, hotel management should increase the level of the training for the employees which will increase the performance of the employees thus the effectiveness of the hotel.....................................
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