Launching 3G Mobile Services in Finland: War or Peace? Case Solution
Abstract:
The mobile market in Finland in 2005 was dealing with a cost war, which harmed not just the success of managers however likewise their rewards to embrace brand-new innovations (3G). The case takes a look at the opportunities for Elisa, the 2nd gamer in a 3-player oligopoly, to present brand-new rates strategies to alter the competitive context.
Pedagogical Goals:
The case permits conversation of prices methods in oligopoly, especially with the goal of ending a rate war. Possible techniques consist of handset bundling, rate discrimination through memberships and various cost strategies, and brand-new service offerings. Caused by the oligopolistic context, a challenging research is needed to determine possible very competitive responsed to rates actions.
This is just an excerpt. This case is about Strategy
published: 30 Jan 2012
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