This set of two cases describes how two MBA alumni acquired a long-recognized business in France, and, despite all their efforts to modernize it, grow it and apply best practices as learned in business school (Case A), eventually turned it into a loss-making and cash-bleeding firm (Case B).
La Corpo, Act II The Second Year Case Study Solution
PUBLICATION DATE: July 18, 2008 PRODUCT #: INS032-HCB-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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