Bling Nation, a Palo Alto, CA startup, was established as a mobile payment service provider that avoided sector participants for example MasterCard and Visa in the year 2007. Bling Nation partnered with local community banks and retailers in small towns. The banks supplied their consumers with Bling Nation "labels"-microchip decals that may be placed on any mobile phone apparatus.
The tags operated similarly to a debit card and enabled users to make payments honestly from their checking accounts. Its own founders were confident of the market potential for mobile payments, and while Bling Nation had raised $33 million, they comprehended the challenges they confronted in scaling their present business model.
PUBLICATION DATE: November 15, 2010 PRODUCT #: 811029-HCB-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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