Kit Hinrichs is focused on by this case, a 65 year old partner at Pentagram, a privately-owned multidisciplinary design business. Amongst the world's most prominent design firms, Pentagram was established by five designers from diverse areas in London in the 1970s. By the year 2008, Pentagram remained small, with less than 30 partners, each a veritable star in her or his own right. Pentagram had two founding doctrines, the first of which was impartiality. The equality attitude meant that direction was evenly distributed; associates with seniority had no greater proper ability than newer partners, and the only proper leadership role was a chairman place, which, after being held with a creator for 30 years, was rotated every two years. Farther, Pentagram had no corporate office; each associate was expected to handle their own financial, marketing, and human resource functions. The second principle of Pentagram was.
All associates were equal shareholders in the firm. This case traces Hinrichs as he constructs the San Francisco office of Pentagram, and in addition, it details the evolution of Pentagram itself. Additionally, this case offers a his team working with a customer and a thick description of Hinrichs. This case can be used in company and executive education courses on professional service firms, directing a creative organization, and the role of design in business. It should also be used by schools of design.
PUBLICATION DATE: June 26, 2008 PRODUCT #: 408127-PDF-ENG
This is just an excerpt. This case is about ORGANIZATIONAL DEVELOPMENT
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