Kipling (A): Monkey Business – Kipling Tries To Conquer The World Harvard Case Solution & Analysis

IMD-3-2153 © 2010
Leleux, Benoit F. ; Verweire, Kurt; Meuleman, Miguel

He highly thought in the Kipling brand name, and after opening the very first Italian Kipling store in a shopping center near Rome, chose to change into a greater gear-- opening the next 25 shops! Enrico had actually discovered a financier prepared to stake a terrific offer of cash in the advancement of Kipling's franchise principle in Italy.

After a brief discussion of the Kipling idea, the guy verified his interest in investing in Kipling with a small Italian twist; rather of ending up being a Kipling franchisee, he desired to take over the entire business and end up being the franchisor! Was this truly exactly what he was after when he went into the Italian market? Would he have to deal with this kind of problem when internationalizing Kipling?

Subjects: Entrepreneurship; Growth management; Marketing; Brand building; Globalization; Professionalization; Financing growth; Venture capital; Angel investors; Private equity; Fashion
Settings: Belgium; Global; Fashion; Handbags; Backpacks; 3 founders to Euro 50 million turnover; 1986 to 1991

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Kipling (A): Monkey Business – Kipling Tries To Conquer The World

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