IMD-3-2181 © 2011
Strebel, Paul; Rogers, Brian
The B-case accentuates a few of the amendments that Hayward had actually carried out given that ending up being CEO in 2007. After Hayward revealed that BP's leading tactical top priorities for 2010 were incessant expense cutting, production development and alternative energy, the Deepwater Horizon drilling rig blew up in the Gulf of Mexico in April 2010, activating the biggest oil spill in history. As the crisis extended, BP and Hayward made a selection of errors that outraged the citizens of the Gulf, ecological groups and political leaders, consisting of President Obama. Knowing goals: Communicating throughout a crisis, preparing a crisis message method.
Subjects: Strategy; Leadership; Crisis management
Settings: United Kingdom; ,United States ; Oil and gas ; Revenue: $240 billion; 80,000 employees ; 2007-2010
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