Judy Wicks Video Harvard Case Solution & Analysis

Entrepreneur Judy Wicks, working in a highly competitive market, it features a restaurant through the integration of multicultural community events and socially relevant entertainment in their proposals. Wicks recruits speakers, sponsors dinner festivals, and cultivates relationships with restaurants in minority neighborhoods. Its value driven marketing strategies to build her restaurant into a thriving center for civil dialogue and attract a loyal customer base. "Hide
by Kathleen Meyer, David Bollier Source: Video Supplement Publication Date: January 23, 1996. Prod. #: 996542-VIN-ENG

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