JetBlue Airways: Starting from Scratch Harvard Case Solution & Analysis

JetBlue Airways: Starting from Scratch Case Solution


While JetBlue has a great reputation, it is not without its shortcomings. The airline does not have the most modern aircraft and its baggage handling systems are not very good. There is also no revolving door for baggage, and employees are not that loyal to the company. The airline is dependent on its customers and cannot rely on employee loyalty to improve its services. The only thing that can save it is an upgrade in its technology.The airline's online presence is weak. The company does not have an ERP system. As a result, the company depends heavily on operating cash flow to meet its obligations. Its staff is not highly trained, and the company does not have a strong balance sheet. Some of its operations are also underperforming. Its workforce is not unionized. Its operations are less efficient. Its IT department is weak.


The US aviation industry was shaken by the attacks in 2001. The airline industry was affected by the attack in different ways. Some carriers faced severe difficulties, while others were able to offset the negative effects.The threat of competitors. A competitive low-cost carrier cannot compete with low-cost competitors. The high cost of planes is one of the major threats for any airline. However, the cost of maintaining these airplanes is also a major factor for JetBlue. The company has lower maintenance costs than most other low-cost carriers. This means that they can charge higher prices.Another threat JetBlue Airways faced was the lack of efficiencies. It is not just the lack of planes causing delays. In fact, the airline's on-time arrival rates topped seventy percent, compared to the 75.7 percent average for major airlines.


The rapid expansion of the airline will cause some costs to increase. Fuel prices will rise, and there will be more hedging costs as well. Employees may want to unionize, and there will be unanticipated technical problems. One external factor is the fuel price. In addition, JetBlue will be the launch customer for the Embraer E190 aircraft, which is more expensive to produce and may lead to more maintenance issues.While the airline was initially dependent on private equity and venture capital, its revenues have grown steadily. The airline's revenues are expected to grow to $1,796 million in 2005. The company believes it has the resources to pay its debt and leverage equity. Investors have confidence in JetBlue's ability to make these decisions, and investors are willing to pay a high price for it. If the company goes public, it will be able to issue debt and equity and meet its financial obligations.

PESTEL Analysis

Political Forces

The regional airlines industry has been regulated by the government, and the company is not exempt from regulation. Increasing fuel prices have also led to high debts. Moreover, governments can interfere in the air travel industry. But the government's policies and regulations can hinder an airline's growth. It also affects the quality of the services. Its employees are often paid less than the competition.The political environment in a host country can affect an airline's success. In particular, a country's economic structure influences the airline's ability to compete. In addition, it can affect regulations for the aviation industry. As a result, it is important to be aware of these issues. A country's regulatory framework and economic policies can hinder the airline from launching and growing.

Economic Forces

The United States economy has been through three recessions since the 1990s, and the industry has experienced several changes. The September 11 attacks left an impression on the air transportation industry, and it has had to adapt to a new security environment. The airline industry faces an incredibly difficult time competing with the new airline. So, the company should strive to continue making interline agreements and to keep innovating.

There are also external factors that affect the airline industry. The airline industry has been impacted by the deregulation of international air travel and loosening of laws. There is also the rise of fuel prices. The cost of fuel has caused airlines to cut capacity. While these factors are negative for the company, they are also beneficial for the industry. While it is hard to say which of these are most relevant to the airline, the economy is changing. It is vital to keep a close eye on the company.

Social Forces

The airline industry is influenced by globalization and mergers between different airlines. In addition to these factors, weather conditions and wars can also affect the industry. Several other factors may affect the airline industry. A strong competitor will be able to increase prices, which would hurt the company. Its competitors will also cut down on service quality, which is a key factor. It is important to note that these issues will affect the airline.

As an airline, JetBlue's reputation is also influenced by its customers. The company's focus on the middle-class society means that it is more likely to attract customers with less money. Moreover, JetBlue is known for its high-quality products and services. A higher-quality product is also important. Furthermore, the company has a good reputation for focusing on the middle-class society.

Technological Forces

There are many factors that affect the success of a new airline. The first and most important factor is the technology. The company has introduced new technology, such as the paperless cockpit, which will reduce the turnaround time. Also, the company has increased its investments in new airplanes, which should increase efficiency and cut costs. However, the most important factor is the customer experience. Customers appreciate the friendliness and service of the JetBlue staff and the low prices of tickets.The technological forces that are affecting JetBlue include the Internet, its online presence, and its baggage handling systems. These aspects can all impact the company's future performance. In particular, it should invest in safer technology to prevent mass cancellations and improve their ERP system. It should also make the right investments in new technology and safety practices. These factors will help the airline survive. If it does not, it will fail................................

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