HubSpot: Inbound Marketing and Web 2.0 Harvard Case Solution & Analysis

This case introduces the concept of inbound marketing, pulling customers to the business prospects through the use of Web 2.0 tools and applications, such as blogs, search engine optimization, and social media. Students follow the growth of HubSpot, business enterprises, which in its quest for growth, faces serious challenges including the development of market segmentation and targeting strategies to decide which client to serve and who to turn away, setting pricing strategies to align the flow of shipping customer experiences and identifying of inbound marketing programs can generate enough scale or traditional outbound marketing methods should be used to accelerate growth. "Hide
by Thomas Steenburgh, Jill Avery, Naseem Dahod Source: HBS Premier Case Collection 21 pages. Publication Date: May 15, 2009. Prod. #: 509049-PDF-ENG

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