J. C. Penney: Reinventing Fair and Square Deals B Harvard Case Solution & Analysis

In this second part of the two parts of the case, the results of innovative pricing strategies to be considered and respected department store its positioning in the future study. "Hide
by Paul W. Farris, Ronald T Wilcox, Sylvia Thompson Source: Darden School of Business 4 pages. Publication Date: July 20, 2012. Prod. #: UV6402-PDF-ENG

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