Merrill Lynch (ML) is at a crossroads. Stan O'Neal became its CEO and implemented drastic cost-cutting program. In addition, the dot-com bubble continues to recover from the effects of Enron and the dot-com scandals. What are the prospects for the ML? Can a company to compete with traditional rivals or against the newly merged banking Goliaths like Citigroup?
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by Boris Groysberg, David Kiron, Paul M. Healy Source: Harvard Business School 28 pages. Publication Date: April 28, 2005. Prod. #: 105067-HCB-ENG
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