In the market of the universe is composed of two types of oceans: red and blue ocean oceans. Red oceans are all the industries in existence today, it is increasingly characterized by intense competition. Blue ocean all the industries not in existence today, they are intact and unchallenged. To thrive in the future, companies need to go beyond competing, they need to create blue oceans. The question is how to do it. Is a set of analytical tools and mechanisms that can enable firms to develop a strategy for the blue ocean. "Hide
by W. Chan Kim, Renee Mauborgne A. Source: California Management Review 18 pages. Publication Date: April 1, 2005. Prod. #: CMR312-PDF-ENG
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