A local, non-profit, no-kill animal refuge is devoted to serving them find permanent homes and saving homeless cats. This shelter presents a wide variety of services, including adoption, foster programs, low cost spay and neuter services, and low-income support programs for local pet owners.
With a staff shortage in the shelter and increasing numbers of homeless cats in your community, the executive director must look for ways to effectively allocate the organization's limited resources. She wonders whether some kind of the latest social media marketing may be the reply.
PUBLICATION DATE: September 19, 2013 PRODUCT #: W13401-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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