iPhone Applications: Viable Business or Time-Consuming Hobby Harvard Case Solution & Analysis

Briefly describes the content of the event. In August 2008, two young entrepreneurs have created iPhone iBART application that provides instant access to all of San Francisco Bay Area Rapid Information Transit. After achieving early success, they were at a critical time, with their launch. How could they monetize their applications? What growth strategy they have to spend for your company? "Hide
by Leslie Goldgehn Source: North American Case Research Association (NACRA) 15 pages. Publication Date: December 1, 2011. Prod. #: NA0146-PDF-ENG

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iPhone Applications: Viable Business or Time-Consuming Hobby

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