Exactly what takes place when an initial design maker (ODM) company aims to change itself into a top quality products seller? The case traces the development of ASUSTeK from a motherboard provider, to an ODM maker of desktop and note pad PCs, through its split into 3 business that independently pursue the top quality company, ODM, and agreement production. Chairman Jonney Shih needs to not just face the obstacles of brand name structure, however he likewise should develop brand-new organizational abilities in ASUSTeK, while Pegatron has a hard time to win company from ASUSTeK's previous consumers and now rivals.
The case provides a chance to use the lense of disruptive developments to a conversation of outsourcing, analyzing the effects for companies like HP and Dell that have actually contracted out the majority of their computer item design to ODM companies like ASUSteK, just to enjoy them change onto rivals. Students can likewise analyze how organizational resources, procedures, and values can form or restrict its capability to move into brand-new locations.
PUBLICATION DATE: April 26, 2010 PRODUCT #: 610712-VID-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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