'Synthesis' is described as a procedure or consequence of building up different elements, notably ideas, into a connected whole. The writer asserts this is a fundamental component of the skill of designing everything from products to services to strategies.
He recommends that synthesis contains two crucial periods: framing and sensemaking, describing in detail how each works. A better perception of these concepts, he claims, will result in the emergence of a professional methodology for 'initiation by design'.
PUBLICATION DATE: January 01, 2011 PRODUCT 2011 PRODUCT #: ROT132-HCB-ENG
Unveiling the Magic of Design The Role of Synthesis Case Solution
This is just an excerpt. This case is about STRATEGY & EXECUTION
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