InBev and Anheuser-Busch Harvard Case Solution & Analysis

In early June 2008, Belgian-based InBev NV launched an unsolicited $46.4 billion bid to acquire Anheuser-Busch Co., owner of the 132-year-old Budweiser brand. If finished, the mix would create the world's biggest brewer, with revenue of about $36 billion per annum.

The initial answer from Anheuser was noncommittal and said, "The company will pursue the plan of action that is in the very best interests of Anheuser-Busch's stockholders." On June 26, the board of Anheuser formally rejected InBev's initial proposal of $65 a share, saying it significantly undervalued the company. The $70 price represented a significant premium for Anheuser investors. InBev management now has to prove to their shareholders the premium was warranted.


This is just an excerpt. This case is about STRATEGY & EXECUTION

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