Ethyl Corp. of Virginia: The MMT Battle in Canada (A) Case Solution
This case is based on time when the company’s major products were banned in first-world nations; It is an U.S. company, which introduced an environmentally friendly, octane-boosting gas additive--methylcyclopentadienyl manganese tricarbonyl (MMT). The merchandise was approved to be used in Canada, but not sanctioned to be used in America or Europe, because of health concerns.
In response to public concerns about environmental risks, the Canadian government introduced legislation that would prohibit both the import and transport of manganese-based materials, including MMT. Faced with the possibility of losing commerce and its present Canadian marketplace in other states, the firm contemplates a political strategy.
This is just an excerpt. This case is about GLOBAL BUSINESS
PUBLICATION DATE: February 18, 2003
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