Introduction

I decided to export grape wine outside Georgia. The countries under consideration wereLebanon and UAE.

Wine is an alcoholic beverage. There are many sources which can be used to make wine like grapes, plum, cherry and etc. I decide to made grapes wine for the export purpose. Grapes mainly fermented without the addition of sugar, acids, enzymes, water or any other nutrients. Different style of grapes and ferments produced different varieties of grape wine. Throughout the history, people used wine due to its intoxicating effects.

Biggest exporter and importer of grape wine are listed below: (World's Richest Countries)

Exporter

Importers

· Italy

· Spain

· France

· Unites States

· China

· Etc.

· United States

· Germany

· China

· Canada

· Belgium

· Etc.

I intended to package my product in two different ways:

Option 1: Tin pack Option 2: Small bottle

Outline for Chosen Country profiles

I intended to export my product in a country. For this, I considered two countries Lebanon (with capital Beirut) or UAE (with capital Abu Dhabi). Both countries are situated near Georgia therefore are easily accessible.
International Marketing Plan Harvard Case Solution & Analysis

	Lebanon	UAE
Political System Location	Consociationalism	Monarchies
Political System Location	Western Asia Boundaries: Syria, Israel, Cyprus, Mediterranean Sea	Western Asia Boundaries: Oman, Saudi Arabia, Qatar, Iran
Size	10452km²	67340km²
Population	4.125million	9.2million
Capital	Beirut	Abu Dhabi
Climate	January-13°C July- 27°C	January-12°C July-45°C
GDP per capita ($)	$11615	$40162
GDP Growth rate	0.80%	3.90%
Country indexes Ease of doing business index	Political Risk Index-40 Political Stability Index- Foreign Investment- Life satisfaction-186.67 Happy planet-	Political Risk Index-87 Political Stability Index- Foreign Investment- Life Satisfaction-246.67 Happy planet-
Country indexes Ease of doing business index	126	26
The good country ranking (overall)	76^th place	22^nd place

Market and Its analysis

	Lebanon	UAE
Industry Boundary	Grapes Wine
Unit of Analysis	Individual
Geographical Scope	Beirut	Abu Dhabi, Dubai & Sharjah
Demographic Scope
Maximum number of potential customers	3465000	45000000
Current market demand	2475000	35000000
Market Development Index	(2475000/3465000)*100=71%	(35000000/45000000)*100=77%
Average wine price	$20	$19
Average annual growth rate	Stable market, low growth	Growing market as an average rate of 9%
Product life cycle	Product is in growth phase	Product is in growth phase
Seasonality	Grape wines are available throughout the year but high season in winter

I have chosen UAE for the export of grape wine. Due to the following reasons:

The consumption rate of wine in UAE is almost twice as compared with theGlobal rate of consumption. A single person consumes approximately 8-liter wine per year in UAE.
UAE is easily accessible from Georgia.
Ease of doing business index is in improving phase and improved by 8 points in last year.
The climate of UAE is stable for grape wine.
MDI is 77% which indicates that the market is in the growing phase hence my product can capture amarket share.
The average growth rate of UAE is much better than Lebanon which indicates that there ispotential of growth in wine market ofUAE.(Manoukian, 2012)

(Thomas, 2014).............................

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