An approach Infosys Technologies' growing company by expanding the supply of services, to move up the value chain to offer higher-end consulting services, improve brand equity and recognition as a global company, increasing revenue through repeat business with a client base of the company, and entering the relationship with the client at the beginning of the life cycle, identifying problems and finding solutions to their implementation. Does Infosys Technologies - through the creation of a wholly owned U.S. subsidiary, Infosys Consulting - created irreversible changes in the IT consulting services through the use of its competence in the global delivery to create a new model, which reduces the life cycle from business consulting to implementation, reduces the cost of typical customer interaction and provides tangible benefits for customers. It takes place in early 2006. Overview of information technology (IT) landscape is provided for the period. The case profiles of the leading onshore (U.S.) and offshore (Indian) competitors and describes their different approaches to the global delivery of IT consulting. "Hide
by Robert A. Burgelman, Aneesha Capur Source: Stanford Graduate School of Business 29 pages. Publication Date: May 16, 2006. Prod. #: SM151-PDF-ENG