Sustainable Tea at Unilever Harvard Case Solution & Analysis

Unilever Lipton Tea Company has been successful with the first phase of its certification partnership with Rainforest Alliance. Now the company faces challenges in how to move forward with the transformation of more complex parts of the supply chain and how to market a sustainable tea in emerging markets such as India. "Hide
by Rebecca Henderson, Frederick Nellemann Source: Harvard Business School 25 pages. Publication Date: December 8, 2011. Prod. #: 712438-PDF-ENG

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