Unilever Lipton Tea Company has been successful with the first phase of its certification partnership with Rainforest Alliance. Now the company faces challenges in how to move forward with the transformation of more complex parts of the supply chain and how to market a sustainable tea in emerging markets such as India. "Hide
by Rebecca Henderson, Frederick Nellemann Source: Harvard Business School 25 pages. Publication Date: December 8, 2011. Prod. #: 712438-PDF-ENG
Related Case Solutions & Analyses:
Agile Electric: Quality Issues in a Global Supply Chain
Walmarts Sustainability Strategy (C): Inventory Management in the Seafood Supply Chain
Unaxis (B): Going Asia
Taiwan Semiconductor Manufacturing Co.: The Semiconductor Services Company
Ten Guiding Principles for High-Impact SCM
Is Your Innovation Process Global
Thinking Outside the Box: Designing a Packaging Take-Back System
Enterprise Logistics in the Information Era
Renesas Electronics and the Automotive Microcontroller Supply Chain
United Parcel Services
