Indian Premier League: Bollywood and Entrepreneurship Transform a Sport Harvard Case Solution & Analysis

Sports Cricket is an obsession in India, a country which is the most important economic force in the world of cricket. In 2007, the top-level cricket played primarily by national teams. Domestic leagues were under the control of national authorities, with domestic players, the best of which is also played in the national team. In September 2007, the Board of Control for Cricket in India (BCCI) announced that the formation of the Indian Premier League (IPL). It will consist of city-based franchise, and play in his first season began in mid-April 2008. Six weeks of the season will have 59 games, including a playoff to determine the absolute champion. Teams will include the world's best players. Much has been necessary to make it happen. Eight team franchises were sold at auction in January 2008, for a total of $ 718 million. TV rights for ten years, was sold for $ 1 billion. Top 75 international players were selected team in the auction, which is paid to them for $ 45 million. This proved to be the global structure of wages up cricket, the players become more in six weeks than they could expect in a year or more from their national governing bodies. League pulled out of other passions in India, Bollywood to increase the entertainment value of the game. The league and the team faced many challenges, which are discussed in the case. The first season of the league has captivated India, and most of the rest of the cricket world, and was a huge success. After the first year, IPL faced with maintaining its momentum into the future, building on the success of its first season. Both international and national cricket bodies covering pondered how to adapt to changes caused by the IPL's success. Finally, the economic recession and the major terrorist attacks in India (November 20 008) and Pakistan (March 2009), threatening the ability of the league to begin its second season, which was scheduled to start in mid-April 2009. "Hide
by George Foster, David W. Hoyt Source: Stanford Graduate School of Business 33 pages. Publication Date: March 24, 2009. Prod. #: SPM38-PDF-ENG

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