New Tools to Capture the Elusive Green Consumer Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

Some believe that the reason that the green boom 90s failed to reach its full potential in part due to a lack of understanding of what constitutes a "green consumer" in the first place. In this article, the author of the flesh this fragmented images, using the results of research leaders from 26 countries to see their relevance to sustainable practices, both at home and at work. study shows some surprising differences from the previous photo of green consumers. Among other things, economic pragmatism seems to play a much greater role than pure altruism when it comes to purchasing decisions. Therefore, enterprises tend to use altruism to promote their sustainable programs may have to rethink their approach and focus on delivering tangible value that benefits their members. Author covers this data with "locus of control" - check how internal or external orientation may predispose people behavior. Together, these results provide a useful basis, which combines the dispositional factors and economic trade-offs that will help managers who are seeking to integrate sustainability into their procurement practices, as well as a rethinking of its products or proposed services for consumers. "Hide
by Ricardo G. Barcelona Source: IESE-Insight Magazine 8 pages. Publication Date: March 15, 2011. Prod. #: IIR044-PDF-ENG