In February 2008, Chief Executive Officer (CEO) Fly Open Sky Ltd. completed a business plan for Etrip, offered by online travel startup in the European travel market. He wanted to use the plan to convince investors to commit 100,000, which would provide the first round of funding in anticipation of further investment 500,000. The Director-General had a vision of a perfect system Etrip online travel and desired to implement the above proposals, the values for the products of other companies in this crowded and competitive market. Prior to starting rate on capital Director General was to make specific decisions about the appropriate marketing plan, development of an accurate model of income and meeting the intellectual property rights in relation to domain names in Etrip. "Hide
by John S. Haywood-Farmer, Julian Heere, Robert Spitalar Source: Richard Ivey School of Business Foundation 21 pages. Publication Date: March 24, 2009. Prod. #: 909D02-PDF-ENG
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