Roly International: Consumer Licensed Products in China Harvard Case Solution & Analysis

In this case, Roly International, the largest Disney apparel license in China, considers how to adapt your sales channel strategy of economic downturn in the Chinese market. "Hide
by David J. Arnold, Shivani Chand Source: Harvard Business School 13 pages. Publication Date: November 15, 1999. Prod. #: 500050-PDF-ENG

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