The Beer Cases depicts means to investigate the industrial development in a rapidly globalizing industry. In 2011, the beer industry had elements of sub- national, national and global rivalry. Giants, like AB Inbev, in addition to national winners, for example Tsingtao and Tiger Breweries, which were aspiring to become major regional and international players, populated the business. Further, sector players used alternative models (tactical strategies) to match their targets for national, regional and international expansion. By focusing on presentations of the strategies of five leading beer businesses (AB InBev, Groupo Modelo, Tiger Breweries, Tsingtao along with San Miguel), this caselet assists to detail these points. The format utilized for the case scenario’s comporises in-class presentations of each and every case, alongside extensive questioning from the teacher to not only investigate the logic of the evaluation and strategy proposed in the presentation for each business, but to also nudge the course toward a comprehension of the major tendencies in the development of the beer industry and key success factors for businesses that manage in the beer business. The type could be pushed further to connect the implications of one's assumptions about what drives success in beer sales, alongside their understanding of business growth trends and motorists, to understand models of international competition in this industry, and predict anticipated outcomes and strategies for the major beer firms considered in this set of presentations.
Additionally, lessons may also be drawn about how business pressures influence the four essential components of an international expansion strategy: product choice for expansion, market option for geographic expansion, timing of entry and mode of entry.
The Beer Cases (B) Groupo Modelo case solution
PUBLICATION DATE: January 23, 2012 PRODUCT #: W11614-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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