Hyundai Gas Price Guarantee Program: What To Choose? Harvard Case Solution & Analysis

Fred Blake opted for a 2009 Hyundai Azera and the dealer had accepted his offer of $24,567 in July 1, 2009.

Then, at the exact same time Blake made his offer, Hyundai announced a brand new promotion that offered the purchasers of a new Hyundai the option of $1,000 in cash or a guaranteed price of $1.49 per gallon of gasoline for 12,000 miles during the auto’s first year. Blake needed to select.

Publication Date: 05/26/2015

This is just an excerpt. This case is about Finance

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