IMD-2-0149 © 2009
Billington, Corey; Ionescu-Somers, Aileen; Braga, Tania
The case demonstrates the possible businesses have to drive innovation in order to reach CO2 reduction goals that are challenging. Xanterra’s efforts are documented by it under WWF International’s Climate Savers initiative. Climate Savers is a program to transform business and sector into leaders on climate and energy solutions. Xanterra Parks & Resorts’ centered strategy of bringing onsite renewable energy generation to another amount needed not only significant dedicated resources but also remarkable efforts to break down danger and suspicious mindsets - related obstacles to initiation.
By active learning from an almost finished job, the business was able to assemble one of the biggest privately owned solar photovoltaic systems in america. Learning objectives: 1) Provide effective arguments that ambitious CO2 reduction targets trigger innovation and are therefore great for business development and increase. 2) Inspire business leaders to adopt powerful change management initiatives. 3) Show a cutting edge business model for on-site renewable energy generation.
Subjects: Innovation; Climate change; Renewable energy; Solar power; Park concessioner; Corporate responsibility; Partnership; Change management; Mindset change
Settings: USA; Hospitality; 8,000 employees; 2004-2009
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