HomeZilla: Attracting Homebuyers through Better Photos Harvard Case Solution & Analysis

HomeZilla: Attracting Homebuyers through Better Photos Case Solution

This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE

PUBLICATION DATE: September 27, 2016

In November 2014, the creator and ceo of HomeZilla, in Toronto, Canada, was thinking about ways to offer value-added services to his company. Among the business's primary services was to deal with realty representatives to offer web listings to draw in house buyers. Lots of Internet business were evaluating web-browsing information in an initiative to much better comprehend user behaviour and therefore enhance their organisation. Influenced by this pattern, the creator thought about how his business might utilize web-browsing information to much better draw in house consumers on the business's site and thus include worth to his service.

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