Chris Exline founded Home Essentials, a furniture rental company targeted toward expatriates, in Singapore but quickly went the base of operations to Hong Kong. The company then pursued fast global expansion and was exceptionally successful in Singapore and Hong Kong. Lacking frameworks for being decisive upon services to provide in each individual country and nations to enter, Exline used gut instinct.
Lacking control systems and information, he failed to identify problems early and had problem understanding the root cause of failures. The problems intensified. By describing Exline managed to turn around the troubled company and develop governance systems that are crucial, the case ends.
PUBLICATION DATE: June 06, 2011 PRODUCT #: 814C18-PDF-CHI
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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