Corporate Reputations: Should You Compete on Yours? Case? Solution
Although all firms would enjoy a better corporate standing, many are unsure what it chooses to create a standing that is good and others aren't convinced they should use their great standing to compete in their own various marketplaces. Mimicking the conduct of firms that are honored will not supply an honest resolution to these predicaments. Presents a framework to help managers assist them in determining whether to use this as a main basis for competition and create a better corporate standing for their organizations. Also exposes some of the primary costs for an organization that determines to compete on its corporate standing.
This is just an excerpt. This case is about STRATEGY & EXECUTION
PUBLICATION DATE: May 01, 2004
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