In October 2010, Triangulate's founder/CEO must determine what product attributes to come up with and what marketing plans to pursue as a way to boost the chances of successfully raising another venture capital round for his nine month-old Facebook dating program. The case recounts the procedure for launching a consumer net startup, from idea conception through initial efforts to validate the concept, followed by product launch and subsequent business model "pivots."
PUBLICATION DATE: January 03, 2011 PRODUCT #: 811055-PDF-ENG
Triangulate Case Study Solution
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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