Cesar Zanchet and Adezan: Different Kind of Leadership Harvard Case Solution & Analysis

Adezan is the average Brazilian company in the packaging and logistics business. It serves a wide portfolio of clients, and has a number of global companies, among its key customers. Adezan transformation from manufacturer of wooden containers logistics provider is, in particular, as a result of opportunistic strategies and entrepreneurial skills Cesar Zanchet. In a period of profound change in the market, Adezan facing 7-7-7 problems Cebrace; joint venture global glass manufacturer Saint Gobain and Pilkington, to deliver a 7% reduction in packaging costs within three years. This case covers the guidance of Cesar, and stresses that the scientific literature defines as "business capital".
This study Thunderbird Case. «Hide
by John Zerio, Veronica Miranda de Souza Source: Thunderbird School of Global Management 15 pages. Publication Date: May 30, 2008. Prod. #: TB0037-PDF-ENG

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