H.J. Heinz Co.: Plastic Bottle Ketchup (A) Harvard Case Solution & Analysis

Heinz Ketchup product manager must decide whether to start a new plastic bottle and, if so, what program and marketing support to put behind him. "Hide
by John A. Quelch, John L. Teopaco Source: Harvard Business School 25 pages. Publication Date: Sep 04, 1985. Prod. #: 586035-PDF-ENG

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H.J. Heinz Co.: Plastic Bottle Ketchup (A)

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