Hilton Hotels: Brand Differentiation through Customer Relationship Management Harvard Case Solution & Analysis

This case is analyzed CRM strategy Hilton Hotels Corporation at a key moment in its history, as soon as the firm was taken on a personal Blackstone. The case provides students with a comprehensive history of the evolution and IT enablers of CRM initiative Hilton, as well as their own businesses OnQ system. The case thus offers a rare opportunity to participate in a longitudinal assessment of CRM initiative of the company, and to allow students to offer future development initiatives, based on their analysis. "Hide
by Lynda M. Applegate, Gabriele Piccoli, Chekitan S. Dev Source: HBS Premier Case Collection 18 pages. Publication Date: July 23, 2008. Prod. #: 809029-PDF-ENG

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Hilton Hotels: Brand Differentiation through Customer Relationship Management

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