Mountain Dew: Selecting New Creative Harvard Case Solution & Analysis

The main key role in the selection of creative brand communications, brand-building problems in the turbulent cultural environment, the problem of the expansion campaign, and interpretation of the ad as one of the most important skills of senior management. Includes color exhibits.
To enhance their effectiveness, color cases should be printed in color. "Hide
by Douglas B. Holt Source: HBS Premier Case Collection 20 pages. Publication Date: 05 Oct 2001. Prod. #: 502040-PDF-ENG

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