Medscape Harvard Case Solution & Analysis

Medscape is a web based health website that focuses on providing quality information to health professionals and consumers. This case describes the formation of Medscape and business models, and asks how this model is unique and it is sustainable? "Hide
by Richard Bohmer, Lisa Shapiro Source: Harvard Business School 29 pages. Publication Date: March 15, 2000. Prod. #: 600056-PDF-ENG

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