The Board of Directors and Management General cinema has to determine whether the acquisition of Harcourt Brace Jovanovich (HBJ), thus entering the publishing business, strategic sense. HBJ describes the case of participation in several segments of the publishing industry: college, primary and secondary schools, testing, medical, scientific / technical, legal, commercial and international. Housing information and exhibits rely heavily on reports by consultants. For each segment, the consultants identified the main trends and key success factors, as well as the competitive position of HBJ and performance. The increased concentration of industry and technological change given particular attention. "Hide
by Hugo ER Uyterhoeven Source: Harvard Business School 28 pages. Publication Date: April 3, 1992. Prod. #: 392045-PDF-ENG
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