Airbnb, Etsy, Uber: Growing from One Thousand to One Million Customers Harvard Case Solution & Analysis

By 2016, two-sided online platforms (or marketplaces) were pervasive among the highest growing internet startups approximately. These marketplaces sought to match suppliers of assets for physical products, rent or services with customers. One of the most famous two sided platforms when it comes to their massive early increase were Airbnb, Etsy and Uber.

They offered short term property leases, handcrafted goods, and car rides, respectively. But how did these platforms ride the second wave of growth? How did they grow from one thousand to one million customers?

PUBLICATION DATE: June 07, 2016 PRODUCT #: 516108-HCB-ENG

This is just an excerpt. This case is about STRATEGY & EXECUTION

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