Many people believe that there is some single, comprehensive approach to business ethics, for example, serve as shareholders, to serve stakeholders, or to follow your conscience. In reality, however, the search for a great, unifying principle of morality control often leads to frustration and cynicism. Moral dilemmas managers face, in fact, very clashes between different areas of responsibility. This article describes each of these areas, and provides a basis for resolving conflicts between them. "Hide
by Joseph L. Badaracco Jr. Source: California Management Review 16 pages. Publication Date: April 1, 1992. Prod. #: CMR036-PDF-ENG
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