Haier In Japan Harvard Case Solution & Analysis

Q1- How far has HAIER come since its creations in 1984?

Haier since its creation in 1984, has depicted a tremendous growth with exemplary leadership and cultural diversification.it has shown the world a new set of organizational practices which makes employees their own boss. Italso has devised multiple strategies under the supervisor and leadership of Zhang, who joined the company in 1984, at the age of 35 and still pursues the same position in the company. Since its establishment the company under the leadership of Zheng has turned its wheel in other direction. For instance, at the time of joining Haier, the company had no clear objectives and vision. Zhengafter joining the company made clear objectives to make it work.

Before 1984, the company had been under financial distress and there were no proper policies and HR practices to control the work and shape certainculture. Stealing was a common practice and that making a faultyproduct. After the joining of Zheng, clear rules and objectives were introduced in the company, which farmed a shape of the organization. Not only this, the companyperformed externally and internallyboth. Theinternal functions were trimmed and rectified by making certain ground rule in which individuals were responsible for every piece they make, and were rewarded accordingly.The approach resolved the issue of faultyproducts being reaching the market.

In doing the external rectification and expansion, the companyadopted 4 policies namely, brand building, diversification, internationalization and global strategy.In brand building approach, the companyassured to deliver the quality product.in doing so, zhang broke the old brand image by destroying the faulted refrigerator in front of the public. The act gave striking waves in the market about havebeing the best quality product. Moreover, to ensure the consistency of the offerings, the company introduced inverted triangle approach in which each employee has its own clients and that the salaries and rewards will be given on the feedback of the client. This made the brad to sustain its image in market.

Haier In Japan Harvard Case Solution & Analysis

Now the second expansion strategy took to capture or land into Japanese market which the company did by stepping into a joint venture with Sanyo. Though the venture took great analysis to understand the market, the company took leap of faith to enter a new type of market. Further, in diversifying strategy, the company stepped into different market by acquiring 20 of the new company. The ventures attributed in making the vision of the employee more clear about the quality of the product. Andlastly the global stratgty.in acting upon the global strategy, the company targeted US and European markets along with japan, and made customized products that suited their culture and customerdemand. Thishelped company to create acceptance and capture the markets more firmly, thus added in profitability and sustainability of Haier.

Not only these, the company took great steps to capture the Japanese market, which was complicated, because the market does not allowed any external player to sustain in I, yet with the smartmoves, cultural integration and effective leadership, Haier was able to sustain in Japanesemarket...................

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