Gutenberg’s Last Laugh?: Rethinking The Book Business Harvard Case Solution & Analysis

IMD-3-1550 © 2005
Boynton, Andrew; Fischer, William A.; Henderson-Cohen, Michael

Eighteen months succeeding mega-star horror-fiction author Stephen King had; in the summer season of 2000; disjointedly introduced a brand-new book online; and inquired his readers to end up being "huge publishing's worst headache;" by bypassing much of the existing market value chain; book publishers breathed a cumulative sigh of relief. For a variety of factors; King put the effort on hold after 4 chapters. Is the problem over?

Subjects: E-books; Electronic books; Publishing; Media
Settings: Publishing industry

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