Guangzhou Honda Automobile Co., Ltd. - Honda's Entry into the China Car Market Case Solution
Abstract:
Honda ended up being the brand-new joint endeavor partner of the Guangzhou Automobile Group, after Peugeot's pullout from Guangzhou in 1997. The brand-new joint endeavor, Guangzhou Honda Automobile Co., Ltd., has actually made exceptional improvements primarily of the operation, although the rivals were running in the red.
Pedagogical Goals:
To create an entry method To look how a business can still prosper in a hard challenging environment by concentrating on clients? choices To go over the altering service surrounding in China and the chances open by China?s entry into the WTO.
This is just an excerpt. This case is about Strategy
published: 29 Oct 2002
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